Tuesday, February 15, 2011

Dear Reader,

I must say that it is heartening to hear that the Canadian government is actually labeling artificial colours individually in its new guidelines. Now the government must go one step further and eliminate artificial colours altogether, as has been done with a number of the colours in the UK. The latest step on behalf of the government has at least, brought Canada in line with the United Kingdom- but surely the bellwether ought to be Europe, which has eliminated the Southhampton Six colours about two years ago. In Australia, the lobby group Fed Up With Food Additives has been pushing for similar changes to Australian law. Grassroots, populist initiatives to protect and inform the public seem to be crying for inception, and would be a welcome relief to celebrity gossip- indeed, celebrities could more meaningfully become the story by throwing their welcome weight behind such initiatives.

If you are interested in labeling GMOs in the United States, please be aware that you can inhabit support behind the Fresh (the movie) team's tireless lobbying on this topic, and that there is also a non-governmental group known as the Campaign, which is behind this project also. It is a story that has the potential to capture the public's imagination in a widespread way, and just think of how much better off your children and their friends will be if it succeeds! It is for them that one hopes individuals will strive for a more wholesome reality.

Sincerely yours,
NW

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